Marketing research report: using SPSS indentify case study Essay

The Questionnaire having 19 key questions to extract consumers perception about railcar Online website and the central factors which motivated for consumer to buy online. The search objective is try to identify the important factors make to buy online, for consumers and to postulate action plans further to improve consumers needs.The survey mainly concentrating on the following aspects Consumers view on use of Inter plunder, Aw atomic number 18ness of Auto Online website, Security, Convenience while making a purchase etc. totally these questions were asked on 1 to 5 Ratings scale, so the data collected on 19 factors is an ordinal.The labels taken as Strongly Dis learn (1) to Strongly deem (5) for all the variablesThe most prominent way of analyzing these type of data in Descriptive Statistics is Frequency Tables and Cross Tabulations, also Top 2 box scores for important factors where Top 2 Box scores is the part of respondents for any particular question answered the Top 2 responses, i.e. Strongly sum and Agree. It will be the best measure to interpret the respective assign (In terms of pctages).The important thing to be consider when interpreting the ordinal Data is that it does non make any significance if we calculate the total forms like Mean or Median.Below are the Frequency Tables which are basically about how consumer thinks about lucre and Making purchase decisions etc.Marketing research report using SPSS indentify case study 3Executive SummaryAuto Online is a very convenient website and motivating respondent to buy products online.Most of the respondents aware about Auto Online with web surfing or any search engine.It will be very good if Auto Online website get innovative so that the overall experience with the site will be stronger than what know it is since consumer is surfing the net as he is looking more information about gondola products and he can reduce the strain with dealing car salesmen. psychoanalysis and Interpretation The following tables are the frequency tables for the questions, in what way the net income would be used by the respondent.Here the key questions for Auto Online are I use the internet to research purchases I make, The Internet is a good tool to us when researching an automobile, The Internet should not be used to purchase vehicles and Online dealership are just some other way of getting you into the traditional dealership.Where no single important factor got more than 50% of respondent saying whether strongly agree or agree. So on average a respondent is using internet to research automobile and of course it does not play him to purchase online, they are thinking that they should not purchase automobiles on line.Since the Percent of respondents for The Internet should not be used to purchase vehicles got only 40% of Top2 Box Score.So on average not more than 40% of respondents turning their Internet use into online purchase for any automobile products. succeeding(a) tables are the frequency tables on consumers perception about buy a new vehicle and dont like to hustle with car salesmen.