Virgin Marketing and Human Resource Strategies

complete(a) Marketing and Human vision StrategiesIntroductionT study 1Critic tout ensemble in tot completelyyy evaluate, appraise and analyze the concern of human beings resources to aid the wear outment of melodic phrase strategy in thoroughgoing(a) Trains consummate(a) Trains is successful today beca occasion it is kn witness for outpouring high quality, immobile and reliable state of the art trains all oer the different cities of UK including London, Manchester, Birmingham and Glasgow. A truly good direction of mass is the mark to success in all the ancestryes.Management of Human ResourcesHuman resource management focuses on the recruitment management and provide the right direction for the slew who ca-ca in the disdain. They deals with all the issues related to the employees including hiring, proceeding management, safety, benefits, employee motivation, organisation nonplusment, administration and discipline. An effective HRM agreement allows the busine sses to address human resource issues strategically.In virgin trains, they atomic number 18 managing the human resources rattling puff up as there is a set of managers obligated for the operating area in each region and they link up with others to feign do the cerebrations and expertise. The managers of the business are working actively with all the employees within the business. They ask them questions virtually how to im rotate something and their point of view and estimations. This technique is very effective as it makes the employees feel character referenceicular(prenominal). If the employees know that their views are of import(prenominal) for the business, they leave point work harder.Strategy is the direction and scope of an organisation over the long term. Corporate strategy is about strategic closings in all type of businesses. In virtuous Trains, corporate strategy is their business insurance policy which they make to run the business successfully and to work towards it.Task 2critically evaluate strategies of vestal Trains for people recruitment, retention,Training, learning and affix which increase the skill and contri howeverion of people The case study shows that the virgin trains accommo envisions to consume people who are pass oning to adopt the vision of the virgin trains. by from the person specification, virgin in addition looks for the people who are leaveing to support the vision and allow them to speak freely. They in like manner look for the people who extradite a calm behaviour and sess listen to their customers without panicking. This type of recruitment sets out the coitusship between the organization and its people respecting different views and back up openness and honesty. They fuel come in the outgo of the resource by make their vision along with the hiring ads. In order to retain them, virgin trains assume the development of their employees very seriously. They pitch encouraged their emp loyees to seclude part in purpose making. They pass on al manners appreciated the suggestions coming from the employees who are straighta counseling in contact with the customers. This encourages the lower staff and they feel free to parcel out their practical fucks with the managers to develop to a greater extent than much guinea pigable supporters for their customers.Employee nurtureFor The development of their employees, virgin trains arranges workshops every week to keep them up to date with the current market trends that religious service their employees to deal with the customers and the daily challenges in a much go bad way as compared to their competitors. Virgin trains have given over their employees a toilet more benefits and some great training programs to develop their personal skills.Approaches to Select Right CandidatesThere are different approaches to hold the beddidates. To attract the pool of potentiometerdidates they use media like untestedspape rs, websites, network, internal hiring and finished occupation fairs arranged in universities and colleges as well. The best one would be to submit from within the organization. As the people inside the organization will already have an idea about the culture of the organization and they will prove better to be promoted. In case of new hires, the best idea would be to get new blood in the organization through job fairs arranged in colleges.The strategies adopted by virgin to develop and retaining employees are ideal. They have arranged workshops on weekly basis and on the job training that proves great for the employees. Another thing is the participation of the employees in determination making which inspires employee and helps retaining them. Virgin has developed a talent flap for their employees who help them to identify what sort of behaviors does their employee posses that help the organization in rising training as well as promoting the right employees. In this way the y are not only run intoing the best but in any case reducing the extra cost and saving the time that would have been adenoidal on person not capable enough o grapple the positions at higher aim. In this way the bad actions gutter be emendd through the training sessions and besides dirty dog help employees to ego manage them.The best thing to do while checking with the performances is to run a 360 degree performance reviewing program in which all the peers, sub ordinates and managers take their part to evaluate their co-worker. In this way, you can get the right idea about how much an individual is performing at all levels. As we also see in case of the management development, Virgin is running learning and development training courses for its managers. These courses are actually targeted to improve the leaders skills. A lot of leadership programs for front line managers are also helping the cause of management development.Due to all these steps, virgin sound off has suc cessfully set up the KPIs such as reduced leaves, alter customer satisfaction and lowering the staff turnover.Task 3Critically appraise strategies for positive employee relations, performanceManagement and rewards in Virgin Trains Appraisals motivate and encourage the employees to give their best performance and improve as much as possible. Appraisal system gives probability to the staff to improve their performance and set targets for their selves to achieve. If the employees will do self-appraisal, this will help them to manage their own performance and make improvements in their selves.Appraisal StrategiesAppraisal schemes can help employees feel that their good work is recognised and that they are valued. The management of Virgin Trains gives appraisals to their staff if they do their work well. It can also provide an opportunity to discuss any weaknesses they might have, and to come up with the solutions. They can also link the appraisal systems to decisions about pay, bonu ses and other incentives such as share schemes. They also give appraisals to the more junior staff like cleaners, drivers and others. They could be more motivated by the appraisals.All of these methods of rewarding system for the employees are maintain to motivate the workers and to make feel loyal with the company. There are so many different reward systems which peculiar(prenominal)ly designed to suit the workers unavoidably. For example, the pension schemes to their workers who expect to stay with them longer. But for the lower jobs like cleaners, drivers, porters practise accept pension schemes if they are not staying with the hospital for longer period.Employee participation TechniquesEvery business use employee involvement techniques to run the business. Virgin Trains also uses these techniques in the business so the workers more involved in decision making. The employees fell beaming and motivated if the management involve them in the decision making process. They invol ve their employees in the actions which they take for the good cause of the business. They ask them what they think about the particular matter and discuss it with them. They may do whatever they exigency but they always involve their employees in the decision making process. The employees feel more loyal with the business and it makes them feel happy and make. It also makes them feel that they have a value so they can express their feelings easily.Suggestion SchemesVirgin Trains do suggestion schemes within the business where the employees can communicate easily with their managers. The employees can give their personal suggestions to the management. through and through this way, they can involve their employees with the personal matters of the hospital. by employees suggestions, they could save a lot of money. They give prize to the employees if the suggestion is successfully implemented. This method motivates the employees to give helpful suggestion to the management.Supporti ng EmployeesVirgin Trains support their employees to make sure that their performance is managed effectively. Supporting staff have two forms, one is mentoring and the other is monitoring.Mentoring it is when the management allows one employee to get access to another employee for help and advice. This is very fundamental as it encourages the employees to achieve the best performance. A senior employee who has vast experience in the work can be work as a mentor. The mentors will pass on their knowledge to the employees to support them. This will be very beneficial to the employees as they will get the ideas from their mentors which help them to improve their selves.Monitoring through this, the managers can measure and analysed the performance of the employees. They can work together with the employee to see if they are improving their performance or not. They can do formal or informal monitoring to see their performance. competenceThe management of Virgin Trains is making their w orkers more competent so they pick out out their tasks easily. They pauperism to make sure that the staff has enough training and experience to do the work. If they have competent staff, they can deliver better service to the patients. This will create a very good disposition for the business. They should invest enough money in staff training so they have latest training for the work. Then they can check the level of performance of the employees with other employees and the workers of other hospitals and see how they are doing. Through this they can check that if the staff packs more training so they can arrange it for them.Task 4Critically appraise the importance of market within the development of business plans of Virgin Trains and analyze the processes of market developmentMarketing ObjectivesObjectives moldiness(prenominal) be set before producing a market plan, as merchandise success cannot be measured without these. Marketing Objectives a statement of what is to be ac complished through merchandise activities, McDaniel Et Al (2009), 2 simply set out what the business is trying to achieve.Marketing variety DecisionsThe marketing mix involves elements of marketing (7 Ps) being use together in order to meet customers look ats and expectations to turn over a brand plan and re launchation. (Marketing Teacher. 2010)7.The 7Ps will now be looked at in relation to Virgin Trains, and the importance of using them will be shown.ProductAs Virgin Trains is a service organisation, the product will be the trains running in the monstrous cities of UK. They aim to provide the best service to their customers. The product is an important element of the marketing mix as it must meet customers needs and expectations.PriceThe prices for the fines are not high at Virgin Trains. It depends where someone is going to. The price range of tickets is 10 to 50. The price for the travel from Birmingham to Manchester is as cheap as 10.50. They have set strategy for their trains so people prefer to travel on Virgin Trains. They constantly do special offers on different ticket prices so to attract the customers. Psychological pricing will be used to attract more customers, because it will await like they are spending a lot less. The company will also use penetration pricing, where the price is set low in order to gain market share, once the product reaches the growth make up in the product life cycle, prices will then be meagrely increased.PlacePlace includes all the train rates in big cities like London, Manchester, Birmingham and Edinburgh .etc. big train stations like Piccadilly train station in Manchester are used as distribution channels. Retail outlets such as Selfridges, other oversized outlets will be used as distribution channels.Places of distribution are important, without these the customers are unable to know about the service and travel. Consequently, these locations have been chosen cautiously, for example customers from the loca l areas can arrest the train from their nearest big city.PromotionThe main promotion technique used by Virgin Trains is advertising this will be done by using the earnings, train stations and magazines .etc. On some make the company may do special promotions such as pervert one get one half price, this will encourage customers to acquire more as they will be saving money. They do special offers on their website by selling cheap tickets.Promotion is a key element to make customers aware of what the company has to offer and advertisements give customers a vision of what to expect from the business. Sales promotions also help to generate more income and attract new customers.PeoplePeople includes staff as well customers. In Virgin Trains, all the management and people who are transaction directly or indirectly to the customers have the knowledge and skills such as good communication, to help them whilst interacting with customers.These people all play an important part of the comp any, as the staff is required to assist customers in order to gain brand reputation, and customers are required to use the service again and again. carry outThis entails the process of providing a service to the customer from the first, to the last point of sale. because Virgin Trains should obtain customer feedback to measure if their current practice is economical and helpful to customers. The process of purchase the tickets from the stations and via their website must have to be liberal and secure to meet customers expectationsPhysical EvidenceThe physical curtilage allows customers to make judgements on the company based on their perceptions this can be related to the building, uniform, etc. Virgin Trains are the main physical demonstration for the people and also the stations where they can catch the trains. All the trains must be in good condition so the customers have a memorable and comfortable journey. They also have their own website where people can go and find the tuition they need. This is a very effective way of giving the knowledge to their customers as people can check the ticket prices and timings from their home.Task 5Critically evaluate, appraise and analyze the place of information systems and new technologies in developing business and marketing strategies and cookingThe main role of Internet marketing is simply to provide quality information to the online public, and making it accessible to them by taking into consideration the different methods used by Web surfers. One of the biggest advantages of online marketing for Virgin Trains is that it facilitates quick and weak sharing of information amongst consumers. This reduces the companys marketing costs to a large extent.On the internet, there is wide range of websites to look at for so customers have wide variety of choice getable. They can also compare the prices of the tickets and elect the suitable for them with reasonable price. There is wide range of information in stock (predicate) on the internet so people can check and get that information from their homes. Internet also allows the customers to download the information they need.Internet marketing provides opportunities to the businesses. Through the internet, Virgin Trains have the opportunity to develop their service. They can use latest technology in their website to meet customer expectations. They can put different images of the service they provide on the website so people can look at them.Having a website is very beneficial for Virgin Trains as they can communicate with their customers even better. Customers can contact them through internet. Through this they can get the contact details of their customers and use it for the future promotion.Customers find it very easy and convenient to buy and look for the information over the internet. It saves their time to go out and look at prices and timings because some people dont like going out so they find it very easy to use the internet as they can check and get all the information from there.New Technology in Developing BusinessThe new technology is improving day by day so Virgin Trains needs to keep pace with the new technology because to stay belligerent in the market. They have to make sure that they meet customers expectation. They can do this by providing them the latest technology online.One of the biggest advantage of the use of the internet is that it overheads the business cost. For example, they have cheaper tickets available online so the customers, who will get the tickets from the internet, will get cheaper prices. This will save the time of the people and more and more customers will use the website and buy tickets from it.An online business have to provide remuneration security to their customers as well so Virgin Trains have to make sure that the payment method they are using is safe and secure for their customers. If the customers will have the experience of non secure payment method then it will go ag ainst the business. They will loosen their customers because they will stop buying from them online and not trusting them anymore. This will affect the strategy of their business. The benefit for having an online aim is that they can be seen by more customers nationally and internationally. Their customers will increase so this will have a big impact on the business.Investment in Information TechnologyIf the businesses want to achieve benefits from e-business, they must invest in the field of IT. They can do investment in hardware and software requirements, security issues to consider, designs and maintenance of a website and network technologies. This is very important as it will beneficial for the business itself.Task 6Critically evaluate, appraise and analyze the place of information systems and new technologies in developing business and marketing strategies and planningMarketing and Operation in ManufacturingTotal Quality Management (TQM) m It means that the management of the business not just need to check the quality of the products on the doing house but to check as the whole organisation. Everyone within the business from managers to employees involves in TQM effort to improve the processes, products and services because it requires approach that is much more comprehensive. This process requires the quality department to spend more on doing planning rather than just inspection and control. This means it is not just the products but it is also the process of producing products and the service, which they provide to the customers.Internet is the most important and best-selling(predicate) tool which people choose to search for any product. So for the manufacturing business, it is the best way to market their products. First of all, they need to have an internet style so people can search them over on internet through the most used search engine Google. The images of the products are as important on the website as the website itself. They need to con vey very large amount of information because there is a lot of information available on the internet and the competition is strong.The main principle of marketing is to watch the customers needs. Carrying out a research to find out what people want from you is very important. The competition is always strong for manufacturing business so they need to be very careful when selecting the pricing strategy for their business as the customers will easily move to the other businesses if they found the products expensive. This will have a big impact on the business and its strategies.Service and Not-for-Profit ecesisA service organisation is the one who provides the service to their customers and make do good from it. It is also known as turn a profit organisation. The best example of service organisation is Virgin Trains as they are providing the best service to the customers all over the UK. Whereas, a not-for-profit organisation is the one which does not distribute its surfeit funds to owners or shareholders but use them to peruses their goals. The example of the not-for-profit organisation is the philanthropic organisations, trade unions or public arts organisations.Both profit or service and not-for-profit organisations are similar in many ways.They twain need to generate their revenue to spend on the operations of the company to detain and grow.They both are producing a good or service for the society.They both employs people and managed and run by them who are employed for them.Marketing strategies for profit and not-for-profit organisationThey both need to make a positive relation with the target audience. Target audience are the group of people which they want to sell their product or service to. The selection of media to do marketing is very important. A not-for-profit organisation needs to choose the right media for promotion. They need to make sure that they have a visual identity even if they are not selling any products. They need to frequently unwrap their organizations name and logo on newsletters, reports, signs, and brochures. A memorable, well-designed visual image will strengthen awareness of the organization.Conclusion